Forma / Product concept
Finding a place. Without the friction.
A property discovery experience that connects search, shortlists and viewings.
Concept
Forma
Industry
Inmobiliaria
Scope
Product strategy · UX/UI · Architecture
Technology direction
01 / The challenge
Start with the problem.
Property seekers need to compare listings and arrange viewings without losing context. This concept brings those steps into one mobile journey.
The concept focuses on a complete user journey, making important information visible while keeping routine work simple.
02 / The approach
Connect the experience
to the system.
Design around location, useful filters and comparable listing information, then connect shortlist and viewing workflows to a shared backend.
Product strategy & UX
Map the primary tasks and failure states, then validate the hierarchy using a focused prototype. Interface decisions follow the information people need to act.
Architecture & implementation plan
Separate domain rules from presentation, define API contracts and keep external integrations behind explicit boundaries. Automated checks would cover important business rules and critical journeys.
03 / Key features
The details that make it useful.
Map-based discovery
Property shortlists
Viewing requests
Agent profiles
Secure messaging
Listing management
Designed with intention
A clearer interface.
A connected foundation.
A considered visual direction, with clear information hierarchy and room for the product to evolve.
04 / Security & validation
Trust is part
of the architecture.
A production implementation would establish identity boundaries, least-privilege access, audit requirements and input validation before release. Security assumptions would be reviewed against the actual data and integrations.
Moving the product forward
The next step is to validate the direction against user needs, agree success criteria and turn the priority workflows into a focused implementation plan.
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Orbit
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